Our Story
Ancient
Energy.
Modern
Science.
We didn't invent a new stimulant. We rediscovered a 500-year-old one — and made it available to every health-conscious, high-performing Indian.
How It Began
The Story Behind
the Leaf
India runs on caffeine. But the way most people consume it — sugar-laden energy drinks, acidic coffee, synthetic pre-workouts — was broken. We watched fitness-conscious professionals and students reaching for artificial stimulants their doctors warned about, simply because there was no clean alternative.
We searched the world for a better answer and found Yerba Mate — a plant that South American civilisations have depended on for over 500 years. The same brew that powers some of the world's most elite athletes.
We had one question: why isn't this in India? No good answer existed. So we built Truyerba.
of Proof
The Science
What is Yerba Mate?
500 Years of Proof
Indigenous communities across South America have used Yerba Mate as their primary energy and nourishment source for centuries. Not a trend — a tradition.
Clean Energy, No Crash
Unlike coffee, Yerba Mate delivers caffeine alongside theobromine and a rich profile of polyphenols — producing smooth, sustained energy without the jitters or crash.
Performance + Wellness
Yerba Mate supports improved mental focus, enhanced physical performance, antioxidant protection, and gut health — a functional plant that serves your whole body.
Our Standards
No Shortcuts.
No Compromises.
100% Natural Caffeine
Every milligram comes directly from Yerba Mate extract. No synthetic stimulants. No lab-made shortcuts. Just the plant, as nature intended.
Third-Party Lab Tested
Every batch is independently tested for purity, potency, and safety. What is on the label is exactly what is in the product — nothing more, nothing less.
FSSAI Certified
Manufactured under GMP-compliant processes and fully certified by India's Food Safety and Standards Authority. Lic. No.: 13325999000527.
100% Vegan
Plant-based from the ground up. Our gummies use pectin, not gelatin. Organic and non-GMO ingredients. Built for those who believe what you put in your body should align with what you believe.
Zero Artificial Anything
No artificial colors, flavors, preservatives, or sweeteners. The conscious generation deserves products as clean as their intentions.
First in India
Only brand in India bringing Yerba Mate in gummy form — and only the second brand in the entire world to do so. We did not follow the market. We created it.
Our Mission
Empower high-performance individuals with clean, plant-based nutrition that delivers sustained energy and enhanced focus — without ever compromising on health.
Our Vision
Become the global leader in plant-powered performance nutrition — transforming how the world energizes through sustainable, science-backed alternatives to synthetic stimulants.
The Opportunity
Why This Matters
Only Yerba Mate gummy brand in India
In the world in our category
of millennials prefer products with no artificial additives (Nielsen 2023)
Global Yerba Mate market, growing to $5B by 2030
The People
Meet the Founders
Ankush Sharma
Co-FounderNIT Jalandhar alumnus with a deep passion for public wellness and consumer health. Ankush brings a nuanced understanding of India's evolving health landscape and consumer behaviour — translating insight into Truyerba's community-first market strategy and brand positioning in the fast-growing nutraceutical sector.
Davinder Pal Singh
Co-FounderNIT Jalandhar alumnus with over 5 years of technology industry experience driving product innovation and scalable digital solutions. Davinder leads Truyerba's tech infrastructure — building the AI-driven personalisation, D2C growth engine, and digital platform that will define the next generation of performance nutrition in India.
Ready?
Feel the Difference
Join thousands of athletes, professionals, and health-conscious Indians who have already made the switch to clean energy.
Shop Truyerba