Every big idea starts with a small problem. For Ankush, it was the jittery shakes before hitting the gym after downing black coffee. For Davinder, it was trying to survive long hours at his corporate job without his heart racing like he’d just run a marathon.

Both needed energy, but not the side effects of coffee. So, they went hunting for something better. That search led them to yerba mate, a natural source of clean, balanced caffeine. But they didn’t stop there because who really wants to sip bitter brews all day?

And that’s how TruYerba was born: caffeine reimagined into gummies, easy, effective, and without the crash: two friends, one problem, one tasty solution.